Case Study

Platformlicenties.nl — independent software advice.

A Dutch comparison and advisory platform that helps organisations evaluate and select the right enterprise software. “Vergelijk en vind het juiste softwareplatform.” Branded as Platformplein, positioned as onafhankelijk advies — not a reseller. Designed, built and operated by NOVARINT.

The challenge

Choosing enterprise software is harder than ever. A single decision spans API management, process automation, data platforms, AI tooling and modern infrastructure — each with its own licensing model, deployment options and lock-in risks. Vendor sales teams give vendor answers. Analyst reports cost tens of thousands. Dutch organisations needed a neutral place to compare, filter and get expert guidance in their own language.

What we built

Platformlicenties.nl is a catalogue-first comparison site backed by an advisory service. Each platform has a structured profile: what it does, where it runs, how it licenses, which integration patterns it supports. Visitors filter by category, jump into side-by-side comparisons and book a free discovery call when they need human judgement.

• Structured platform profiles — category, deployment model, licensing, key features and integration surfaces captured in a consistent schema
• Category-first navigation — visitors start from the problem (“I need process automation”) not the product name
• Independent positioning — no paid placement, no rankings-for-cash; the advisory revenue model is separate from editorial
• Dutch-first content — written for Dutch IT decision-makers, not translated from English marketing copy
• "Gratis demo boeken" — low-friction CTA on every platform page that routes directly to the right specialist
• SEO-optimised platform pages — each tool gets a crawlable, shareable profile page designed to rank on category + platform queries

The categories

Six pillars cover the enterprise software stack Dutch organisations actually buy:

The initial catalogue includes 24 platforms — from Microsoft Fabric, Databricks and Azure Integration Services through Mendix, Power Automate, n8n, Apache Camel and our own InnConnect.

Tech stack

The outcome

Platformlicenties.nl gives Dutch IT buyers a trustworthy starting point that is neither a vendor landing page nor a pay-walled analyst PDF. The catalogue grows every month; the advisory flow produces qualified intro calls without ad spend; and every piece of content we publish earns long-tail search traffic on “[platform] vergelijken” and “[categorie] software” queries.

As with every NOVARINT platform, we operate it ourselves — so every visit, every filter, every demo booking feeds back into content priorities and product decisions.